Noodoll is a contemporary character-led design brand based in East London. Established by designer Yiying Wang in 2009, Noodoll began as an illustrated book featuring a cast of monsters who were made from rice and noodles. We now make a host of products featuring our happy Ricemonsters including plush toys, stationery and accessories.

Noodoll is a contemporary character-led design brand based in East London. Established by designer Yiying Wang in 2009, Noodoll began as an illustrated book featuring a cast of monsters who were made from rice and noodles. We now make a host of products featuring our happy Ricemonsters including plush toys, stationery and accessories.

The characteristic lies in our respect for traditional baking skills and the integration of modern innovation

Kitchen Porter

Kitchen Porter

Kitchen Porter

Kitchen Porter